Overview
Synergy Global Housing was a global B2B corporate housing provider. We were brought on to create content that spoke to the people behind the purchasing decisions, turning a B2B service into content they would actually want to engage with, without losing the brand's professional credibility.
Partway through our work, Synergy merged with SilverDoor. Part of our role shifted to gradually blending Synergy's established voice and visual style into SilverDoor's brand, so the change felt smooth to followers instead of jarring.
What We Did
- We created conference insight content that gave followers a behind-the-scenes look at the industry events Synergy attended.
- We ran conference contests that turned event attendance into an interactive moment for the audience.
- We produced travel guides, leaning into the instinct that a corporate travel decision-maker is often a genuine travel enthusiast too.
- We created on-camera video content that put a real face and voice to the brand.
- We managed the visual and voice transition during the Synergy and SilverDoor merger, gradually shifting brand elements to keep audience trust through the change.
The Work
I've been fortunate to work with The Loud Lab over the past 10 years. As my business grew, I hired them to take my simple, self-managed website to the next level, and they did it beautifully. I've been thrilled with the final product and get nothing but positive feedback.
Alicia S.
Adelante Coaching + Consulting
Before The Loud Lab, I'd worked with designer after designer, manager after manager, who promised one thing and delivered another. They've been instrumental in both designing and managing our website. A hundred costly hiccups have been avoided thanks to their know-how and care of our organization.
Jessica Castillo
Founder, Light Up Learning
If I had to say one word it would be fantastic! The Loud Lab made a well-designed and functional website for my business and community. The ease and use of my website is better than I imagined.
Leza Bennett
Founder, The Perfect Brows
I've had the privilege of working with The Loud Lab for almost 4 years now, and I could not imagine how our company would have come so far without them. They've played an integral part in leading everything digital for our company. From creating appealing digital content, to redesigning our website, we found the best team out there.
Jovan Polanco
Founder, Swerve Presents
I really needed a “right hand” who could handle most of my communication, the daily management of our website, as well as the creation of our video and social content. The Loud Lab possessed the right combination of experience, drive and personality, which helped me to both launch and market our programs. They brought an excellent creative eye and a unique imagination. Now The Loud Lab continues to help me grow my business with all of their creative talent!
Monique Reneé
Founder, Fiercely Flowing
The Loud Lab made us look like rockstars!
Brian Hanson
Co-Founder, Real Advisors
The Loud Lab has a gift for taking something as personal as women's health and making it approachable, educational, and genuinely warm online. I trusted them not just with our brand, but with our patients' questions, and they never let us down.
Dr. Susan Hardwick-Smith
Founder, Complete Midlife Wellness Center